Bruce + Fox started with a desire to make high quality, cute and affordable cat toys. One of our my personal cats, Bruce Wayne, is impressively destructive, so the store-bought toys didn't cut it for him. He also didn't react to catnip, even the super-premium blends. And ESPECIALLY not the cheap blends cut with lower quality botanicals. Through much experimentation, I found the ideal blend of pure, organic catnip AND silvervine, a relatively new find in the feline world. Silvervine is an herb that produces a similar euphoric reaction to catnip in cats, but where catnip only affects about 50% of cats, Silvervine affects 80%. And it CERTAINLY affects our Bruce Wayne! Mission accomplished.

After making my own cats a whole collection of toys, I had friends with cats asking me to sell them some, so I tentatively opened a shop. We are both thankful for and humbled by the overwhelmingly positive response we've received from our customers!

Our designs are a result of many hours of fabric shopping and curation, and the materials are all chosen not only for aesthetics, but durability and longevity as well. Cats like to "kill" their prey, so no toy should be completely indestructible, or your cat would hate it. But our toys are as close as you can get to purrfection!